It was great catching up with everyone at NAMTA after so long apart. Thank you to all who stopped by the GOLDEN booth! For those of you unable to make the trip to Orlando, you can check out the products we featured by clicking here.
GOLDEN Provides Update on Availability of Polymer Varnish
GOLDEN Polymer Varnish continues to be unavailable in all sizes and sheens due to raw material constraints. We are working to qualify alternate sources of supply, and expect development time for a replacement to run between 6-12 months.
(#7710 Polymer Varnish Gloss, #7715 Polymer Varnish Satin, #7720 Polymer Varnish Matte)
JustPaint.org – This Month We Highlight Some of Our Most Visited Articles that Feature Plein Air Painting & Tools!
Plein Air Painting with OPEN Slow-Drying Acrylics:
https://justpaint.org/plein-aire-painting-with-open-acrylics/
Join Scott Bennett, GOLDEN Materials and Applications Specialist, as he walks through some tips and tricks for painting outdoors with our patented OPEN Slow Drying Acrylics.
Painting on Location with QoR Artist Watercolors:
https://justpaint.org/painting-on-location-with-qor-modern-watercolors/
In this article from our Just Paint archives Cathy Jennings, GOLDEN Materials and Applications Specialist, shares some of her best practices for painting outdoors with watercolors.
GOLDEN Social Media Is Moving……Please Join Us!
We’d like to share some exciting projects underway in the Marketing Department. The main idea is that together, over many years, we’ve built amazing artist trust in Golden Artist Colors, and we’d like to celebrate the good will that the GOLDEN brand has generated across ALL of our brands, including QoR, Williamsburg, and our Golden Paintworks brand. First, we’ll be doing more to communicate that QoR and Williamsburg are actually part of GOLDEN, as our research tells us not all artists know that yet! And on all our brands we’ll continue sharing more about what it means to be part of GOLDEN, such as our product quality, product support, education programs and all the ways we give back to artists as a company. All these activities are part of the brand promise, and they give artists a reason to believe they are making the best choice when they purchase our brands. The initiatives below will pave the way to building even more customer loyalty in the years ahead.
New Logos for QoR and Williamsburg:
We created new logos that add “Artist” to their respective medium in QoR and Williamsburg. This creates greater consistency with the GOLDEN identity (“ARTIST COLORS” and “ARTIST ACRYLICS”), while reinforcing these brands as professional quality within the fine art materials market. These logos will be rolling out gradually as we begin to update product labels and collateral.
Social Media Channels:
We are also consolidating our social media channels for the fine art brands to have one Facebook and one Instagram account, each covering GOLDEN Artist Acrylics, Williamsburg Artist Oil Colors, and QoR Artist Watercolors in one place. We are leaving the Golden Paintworks social media channels intact as they are today, since those brands are connecting with different audiences. We recently began shutting down the Facebook and Instagram channels for both Williamsburg and QoR, but before we did, we were sure to invite all our followers to move with us to the GOLDEN channels. This change will give artists easier access to all three fine art brands in one place, and help us manage our content more efficiently.
Thank you for your role in contributing to the reputation of Golden Artist Colors!
Sign up for our Retailer Newsletter!
It’s our hope here at GOLDEN that important news and announcements are reaching the right people at your company. We know that over time lots of things change – People change positions, move on to new companies, stores close, and new stores open.
If you or someone else you know should be receiving emails from GOLDEN containing important product information, news and announcements, please sign up or help us get them on our list! Simply click here and you’ll be directed to a webpage where you can sign up for our newsletter list.
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Join Golden Artist Colors on Social Media!
This past year at GOLDEN we produced more than 200 new videos pieces across eight social media channels. Through 5 Acrylic Preparations for Water Media on Instagram with GOLDEN to A Limited Palette for Winter on Facebook for QoR to Painting with Neutral Grays on YouTube with Williamsburg and more, we were thrilled to engage with more than two million artists in 2021.
We hope you’ve enjoyed watching this content as much as we enjoyed making it. You can re-watch favorite videos and find new ones on all of our social media channels.
Facebook
Golden Artist Colors, Williamsburg Handmade Oil Colors, and QoR Watercolors
Instagram
@goldenpaints, @williamsburgoilpaints, and @qorwatercolors
YouTube
GoldenPaints
Vimeo
Golden Artist Colors
From all of us at Golden Artist Colors, thank you for sharing this past year with us. We look forward to seeing what the future brings. 🎨
If you have any questions about any of the above information, contact your MacPherson Sales Representative.
